Decode
BRANDING
About Client
Client: Decode
As a designer collaborating with Decode, a pioneering fintech company based in Sydney, Australia, my goal was to create engaging and strategic visual content that reflects their mission and vision. Decode is committed to revolutionizing financial technology, leveraging cutting-edge solutions to empower businesses and individuals in navigating the complexities of the modern financial landscape.
Decode's mission is to democratize financial services, making them more accessible, inclusive, and seamless through technology-driven innovation. By simplifying financial processes and providing intelligent tools and insights, Decode ensures that clients can achieve their financial goals with efficiency and security.
With a vision to become a global leader in fintech innovation, Decode is shaping the future of finance by fostering financial inclusion and technological advancement. My role as a designer was to translate this vision into impactful branding and digital experiences, ensuring that Decode’s identity is as forward-thinking and user-centric as its services.
Social Media Designs
Role
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Digital Design
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Graphic Design
Tool
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Adobe Indesign
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Adobe Illustrator
Date
2024
Project Brief
The goal of this project was to create engaging and visually compelling social media content for Decode, a funding company, to enhance its digital presence and audience engagement across platforms like Instagram, LinkedIn, and X. By leveraging storytelling-driven visuals, the content aimed to simplify complex financial concepts, increase brand visibility, and encourage interaction with potential clients and investors.
About
Target Audience
The target audience includes entrepreneurs, startups, investors, and professionals in the financial and business sectors who engage with Decode on X and LinkedIn. These individuals seek reliable funding solutions, financial insights, and industry expertise. The social media designs aim to capture their attention, reinforce Decode’s credibility, and encourage engagement with its services.
Key Message
"Decoding Wealth, Empowering Futures."
Format
The designs are optimized for X and LinkedIn backgrounds
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X Header Image: 1500 x 500 px
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LinkedIn Cover Image: 1584 x 396 px
Fund Product Brochure
Role
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Digital Design
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Graphic Design
Tool
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Adobe Indesign
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Adobe Illustrator
Date
2024
Project Brief
This project focuses on designing a fund product brochure for Decode to introduce and promote its latest investment fund. The brochure serves as a strategic marketing tool, providing potential investors with a clear, visually compelling, and informative overview of the new fund’s features, benefits, and investment opportunities.
The design emphasizes clarity, sophistication, and brand consistency, ensuring that complex financial information is presented in an engaging and easily digestible format. Through a modern layout, refined typography, and a cohesive visual identity, the brochure reinforces Decode’s reputation for innovation, transparency, and financial expertise.
Tailored for both print and digital distribution, this brochure is designed to maximize investor engagement, strengthen Decode’s market positioning, and effectively communicate the value of its latest fund offering.
About
Target Audience
The target audience includes institutional and individual investors, such as high-net-worth individuals (HNWIs), financial advisors, asset managers, and Decode’s existing clients, who are seeking new investment opportunities. This brochure is designed to educate, inform, and persuade potential investors by showcasing Decode’s expertise, financial credibility, and the strategic benefits of its latest fund offering.
Key Message
Unlock new investment opportunities with Decode’s latest fund, designed for sustainable growth, strategic risk management, and maximized returns, backed by financial expertise and transparency.
Format
Print & Digital Compatibility (A4 Size) – Optimized for both print and digital distribution, ensuring clarity and readability.
Website Design
Role
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Digital Design
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UI/UX Design
Tool
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Figma
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Adobe Illustrator
Date
2024
Project Brief
The objective of this project is to design a modern, user-centric website for Decode, a fintech company dedicated to providing innovative investment solutions. The website serves as a digital gateway for potential investors, financial professionals, and clients, offering a seamless experience to explore Decode’s latest fund offerings, company insights, and financial expertise.
The design focuses on clarity, professionalism, and accessibility, ensuring that complex financial information is presented in a visually engaging and easy-to-navigate format. Through intuitive UI/UX design, strategic content placement, and a cohesive brand identity, the website aims to enhance Decode’s digital presence, investor engagement, and credibility.
About
Target Audience
The website is designed for institutional and individual investors, financial professionals, and potential business partners seeking reliable investment opportunities and financial insights. It targets high-net-worth individuals (HNWIs), asset managers, pension funds, financial advisors, and Decode’s existing clients, providing them with a seamless, data-driven experience to explore Decode’s fund offerings and market expertise. Through clear, accessible, and engaging content, the website aims to support investment decisions, strengthen Decode’s credibility, and enhance its digital presence.
Key Message
Experience the future of investing with Decode—offering innovative, transparent, and growth-driven financial solutions designed to empower investors and maximize returns.
Format
Desktop-Optimized Design – Ensuring a professional and intuitive layout for desktop users.
